How do you promote more urgent attention of executive team members to communication efforts concerning the current situation?

How do you promote more urgent attention of executive team members to communication efforts concerning the current situation?

Remind them that the growth of this disease is exponential…so it doubles every 2.5 days. Unabated… it will reach 250,000 Americans by the End of March… and the entire population by the end of April. Anyone older than 60 on your team is in harm’s way. Act like its real… and if it isn’t you can mock everyone later. Ignore that it’s real… and people will die.