How should we balance utilization of various methods of messaging while also coordinating the delivery of accurate and timely information about the current situation?

How should we balance utilization of various methods of messaging while also coordinating the delivery of accurate and timely information about the current situation?

Try to separate the jobs so one person is marketing and a different person is emergency.

RIP TEXTING OUT OF THE HANDS OF WHOEVER IS gatekeeping it. Only use it for critical information….